Velour Calling: The Great Comeback of Velour Tracksuits

Do you remember the era of your teens? Well, of course, velour is making a huge comeback this period, after years of reinventing the ‘90s. The comfortable, eye-catching, and nostalgic piece is coming in many shapes and forms under numerous brands’ creations. Velour tracksuits were a bit trend in the Noughties. The ones like Beyonce, Jennifer Lopez, Kim Kardashian, Paris Hilton, Britney Spears, and L.A. it-girls would appear in velvet track pants and matching hoodies. All celebrities were in love with the Juicy velour tracksuits so it’s no wonder why this piece is making such a great comeback lately.

The most desirable brand in the ’20s was Juice Couture, an American label that closed its stores in 2014. Even though everybody thought that velour tracksuits had fallen from grace for good, the JuicyCouture’s biggest hit has come back more glamorous than ever. New colors and combination, but keeping their so much loved design with diamonds on velour, Juicy Couture has come back stronger than ever in a time when we prioritize comfort more than anything.

“It has a bit of glamour, and is so iconic and timeless.”

Paris Hilton , Juicy Couture tracksuit synonymous.

The “all-day wear” according to Suzie Kondi, creates the perfect tracksuit — something a customer can wear with sneakers all day, then, in a COVID-19-free world, swap in high heels to go out at night.

Velour tracksuit goes down in history as a game-changer, a reinvention of the iconic 2000s trend. Since more people than ever are working from home copy became the new fancy. With a lot more time spent at home, it only makes sense to want to be wearing something soft and cozy but also be in style. This explains why the velour tracksuits are making such a huge comeback this year.

According to Vogue, it became a status symbol and a sign of youth, it has become a luxurious and symbolic brand to wear, something to be proud of owning.

Juicy Couture is not the only brand that has adopted the velour tracksuits, also luxury fashion houses like Burberry, Off White, DKNY started creating these soft-to-the-touch pieces as well as Supreme-Lacoste collaboration.

Celebrities like Julianne Moore, Naomi Watts, Zoë Kravitz, and Sienna Miller – Kim Kardashian and Paris Hilton – Skims, Kim Kardashian’s undergarment label.

After working on [this] for over a year, I am so excited to share it with everyone. Velour is one of my favorite collection launches to date! It is the perfect blend of the nostalgia of the 2000s and present-day loungewear.

Kim Kardashian

Velour has also been made for men wearing -all-time style legends like Diddy to contemporary style stars like A$AP Rocky rock velour. Big brands like Versace created velour tracksuits and presented them right on the runway. So it’s no wonder why the velour tracksuits are such a “blast from the past” and why everybody, even A$AP Rocky and Rihanna want to wear them.

Even though for some the velour era never went out of style, the main reason for its huge comeback after more than one decade it’s the Covid-19 situation and the urge of changing our everyday sweats after months of isolation. Now, more than ever, people want to feel comfortable but also stylish and sexy even though they rarely get out of the house. It’s a good chance that people get out of their pajamas every day and put on a nice outfit be it a velour tracksuit or something else.

It is sexy, comfy, nostalgic, and fun! You have so many options for styling your tracksuit. You can wear the pieces together or separately. For example, try wearing your velour jacket with some tailored pants for a more stylish office look, or just wear your velour pants with a leather or denim jacket. You can also wear the pants with a cardigan and a vest or just with a top if it’s warm outside. When it comes to shoes, you can wear the velour tracksuits with sneakers, boots, coats, or even heels, however, you like it as long as you feel good and it reflects your personality. Try adding a statement bag to your outfit or even without, however you want to style the tracksuits you will be ready for a walk, a dinner, or a small party with friends because they are comfy and easy to adjust in terms of styling.

Oh, and one more thing. Don’t forget to accessorize your favorite-velour tracksuit with your face mask.

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